Solo Ads, What ?

A solo ad is a one time email blast you buy from a vendor that has created a "list" of people they have collected. Should it be part of your marketing campaign? Sure, why not? For as little as $10 it is worth a shot to see if you get a reaction from email on your product.

You visit a website. That website offers a free report that you can receive if you sign up for their email list. You sign up and get the free report. The owner of the website tries to grow his email list of people that have signed up for the free report to be about 5,000 or 10,000 or more subscribers.

Once the website owner has grown his list to a substantially large enough size he will start selling solo ads. When you sell a solo ad, you send an email to your list touting the free report that the solo ad buyer is giving away.

There is a link to the free report in the email. Every person that clicks on the link in the email is known as a “click.”

Solo ads are sold in some guaranteed minimum number of clicks like 100. You can price your solo ad at any level you want but the price range is generally between $.30 and $.50 per click. So if someone charges $.40 per click then a 100 click solo ad will cost you $40.

Now that you understand what solo ads are, here are 7 things I have learned.

Do they realy work ?

(Tomorrow post)